BOWLING GREEN, Ky. — WKU Director of Athletics Todd Stewart announced Monday title
changes for three staffers within the athletics department.
Zach Greenwell will serve as Associate Athletic Director for Communications/Media
Relations, Gina Knutson will serve as Associate Athletic Director/Senior Woman
Administrator, and Olivia Higgins will serve as Assistant Athletic Director for
Greenwell has called Bowling Green home for more than a decade, but returned to The
Hill to work in WKU Athletics in June 2016.
In his current role, Greenwell oversees the WKU Athletic Communications/Media
Relations department, including budgeting, multimedia/digital efforts, WKU’s
TV/radio/streaming agreements, statistics, record-keeping and website maintenance.
He also assists with the strategic planning for the athletic department and serves
as the department spokesman. Additionally, Greenwell is the primary media contact
for the tradition-rich WKU Hilltopper Basketball program.
Prior to moving into his current role, Greenwell also coordinated media efforts for
WKU’s men’s and women’s golf programs through some of the most productive seasons in
their histories. He also previously organized the hiring and scheduling of a team of
student workers in the Athletic Communications/Media Relations department.
Before joining WKU in 2016, Greenwell spent the first five years of his career in
the newspaper business as a sports reporter. After a brief stint at the Madisonville
(Ky.) Messenger, Greenwell returned to Bowling Green in 2011 to begin working for
the BG Daily News – first as a prep sports reporter, but the last several years on
the WKU Athletics beat.
An Elkron, Ky., native, Greenwell graduated from WKU in 2011 with a bachelor’s degree
in news/editorial journalism, as well as minors in history and criminology. He will
complete a master’s degree in intercollegiate athletic administration from WKU in
Knutson is responsible for the athletics department’s human resources, student
athlete development, championship operations, and serves as athletics’ Title IX
coordinator on campus. Knutson has sport supervision of WKU’s women’s basketball and
Knutson serves as the SWA liaison for Conference USA’s staff and softball coaches.
She also serves as an administrator for WKU’s Student Athlete Advisory Committee
(SAAC). Knutson is a co-chair with Higgins for the annual TOPSY Awards banquet that
recognizes and awards student-athletes across all WKU sports. She has graduated
from the Staff Leadership Institute from Western Kentucky University’s Continuing
and Professional Development program in 2019. Knutson is an active member of the
Women Leaders in College Sports.
Knutson began her career at WKU serving as the Assistant Director of Facilities and
Event Management in June 2016. She was responsible for daily upkeep of all athletic
sport facilities, primary game management for several sports, access control for the
entire athletic department, television broadcast liaison, and capitol project
Prior to WKU, Knutson was a Postgraduate Intern with the National Collegiate
Athletic Association (NCAA) in Championship and Alliances and Playing Rules for the
2015-16 academic year. Before that, she was a Graduate Assistant for Operations,
Facilities, and Events at Georgia State University.
As a former student-athlete, she lettered four years in softball at the University
of Delaware, where she was named to the 2011 All-Colonial Athletic Association
Second Team. She was also a recipient of the Colonial Athletic Association Academic
Honor Roll during her time with the Blue Hens.
Knutson holds a Bachelor’s of Science in Sport Management from the University of
Delaware (2013) and a Master of Science in Sports Administration from Georgia State
University (2015) and is a native of Elmhurst, Ill.
In her fourth year in the department, Higgins operates WKU Athletics Marketing
through multiple campaigns to enhance fan experience and generate revenue through
ticket sales. She administers and oversees game presentations, video board
productions, special events and promotions, spirit groups, apparel and licensing,
advertising, video broadcast, sponsorship collaboration and campaign execution.
She is also responsible for increasing revenue and attendance, creating a positive
and exciting game day atmosphere, increasing fan engagement and furthering the brand
of WKU Athletics. She directs all phases of tracking the Hilltoppers With Heart
Community Service initiative program, and she also works closely with Knutson on
advising the Student-Athlete Advisory Committee and Life Skills programs.
During her undergraduate years, Olivia was an operations and recruiting assistant
for the WKU Football program with head coaches Bobby Petrino and Jeff Brohm. She
also spent a season with the Triple-A affiliate of the Cincinnati Reds, the
Louisville Bats, in the communications department where she also was a part of the
2015 MLB All-Star Game Staff.
The Louisville, Ky., native received her bachelor’s degrees from WKU in Public
Relations and Sport Management in 2015. She also received her master’s degree in
Sport Administration with a concentration in Sport Media and Branding from WKU in
2017. She is an alum and current advisor of the Chi Theta Chapter of Chi Omega and a
part-time professor with WKU’s Kinesiology, Recreation & Sport Department.