WKU Athletics enters 5-year apparel deal with Nike

BOWLING GREEN, Ky. – WKU Athletics has reached an agreement with Nike to serve as
the department’s official apparel provider beginning on July 1, 2017, Director of
Athletics Todd Stewart announced today.
Beginning with the 2017-18 season, Nike will be the official apparel and shoe provider for each of WKU’s 16 athletic teams.

“All of our sport programs and student-athletes will benefit from the relationship
with Nike,” Stewart said. “We are very excited to partner with the leading and most
recognizable brand in athletics.”

A full uniform reveal will occur this summer.

WKU announced Monday it and Russell Athletic had mutually agreed “to discontinue their exclusive On-Field Sponsorship agreement as of June 30, 2017. Russell Athletic will continue to partner with Western Kentucky University as an apparel licensee.”

“We have enjoyed a terrific partnership with Russell Athletic over the last 10
years,” Stewart said in a press release. “Our athletics programs have
experienced significant growth during this time, and we are deeply appreciative to
Fruit of the Loom and Russell Athletic for their vital role. We look forward to
continuing to work with them in growing our licensed apparel business.”

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